“When you get to know your audience; who they are, how they think and what they really want, you can’t help but start to take their perspective. And perspective-taking can be powerful. Social Psychologist Adam Galinsky says: “When I take your perspective, and I think about what YOU really want, you’re much me likely to give me what I really want.” When you know your audience inside-out, you can create content that will surprise and delight them. And when they react to that content, you can learn even more.”Social Psychologist Adam Galinsky
Diversily was featured in a blog by Full Story Media after the Adas List Conference. Read the full story here.