Our New Identity

Diversily logo with strapline innovate inclusively
Marissa Ellis
Marissa Ellis

Diversily Founder

Unveiling Our New Identity: A Fresh Look that Reflects Our Mission

With the support of three wonderful designers who believe in our cause, Diversily has undergone a transformation – a rebrand that captures the essence of who we are, and what we stand for. A huge thanks to Steve Traylor, Carla Ruiz Martinez and Caroline Pay.   We had mixed emotions bidding farewell to the pastel circles that have brought use thus far. 
Old Diversily logo
Our new identity, which is so much more than just a logo, will strengthen our mission and propel us forward.
New Diversily Logo

Unlike the old logo, it works well in monotone, and both horizontal and vertical  formats.

Diversily logo monotone vertical
In this blog post, we’ll walk you through the exciting changes, from the meaning behind our revamped logo to the vibrant colour palette, all of which align with our core mission of inspiring inclusive innovation and better business.

Our new logo: A symbol of individuality and strength through diversity

At the heart of our rebrand is our new logo, a visual representation of our commitment to celebrating individuality and embracing diversity. Our logo features a unique mark composed of ripples resembling a fingerprint. This symbolizes the distinctive nature of each person – a reminder that every individual brings something special to the table and that we are stronger together. The mark is housed in a backwards D that mirrors the D in Diversily. This represents the idea that it is OK to be different. 

A new colour palette

The colour palette within the mark mirrors the diversity of humanity. Bold and vibrant, our chosen colours not only reflect the joy we find in our work but also embody our courage to challenge the status quo and drive positive change. It’s a representation of our commitment to making a lasting impact.
Diversily colours palette

A simplified and accessible approach

Our colours are carefully chosen to meet accessibility standards, making our brand even more inclusive. Our logo uses the Atkinson Hyperlegible font, which was designed with accessibility at the core. We believe that everyone should have equal access to information, and our commitment to accessibility extends beyond our visual identity. Whilst there is more to do, this rebrand represents a positive step forward. 

A fresh look for The Change Canvas

To make our visual identity even more user-friendly, we’ve updated all our visual frameworks. Understanding the importance of inclusivity, we’ve ensured that our visual frameworks are not only visually appealing but accessible, with high contrast between text and background. 

The old Change Canvas design will live on, in the thousands of Change Canvases that have already been completed, to drive forward positive change around the world.

Completed Change Canvas from Everyday Inclusion event
The new Change Canvas design has been updated to reflect our new identity, with improved colour contrast for accessibility, and to reflect the iterative nature of change, making it even easier to understand. 
New Change Canvas design
We are also excited to be launching a number of new visual frameworks. Subscribe to our newsletter to be the first to hear about them.  

Our Mission: Inspiring Inclusive Innovation & Better Business

Our rebrand is not just about aesthetics; it’s a reflection of our mission. We firmly believe that businesses should have a positive impact on the world. This means being representative of the communities they serve, empowering everyone to thrive, and creating inclusive solutions that work for more people, more of the time.

Our mission is to inspire inclusive innovation and better business practices. We’re here to support innovative businesses in becoming more purpose-led and human-centered. By unlocking the collective brilliance of their people, embedding inclusive practices, and creating customer experiences that embrace diversity, we strive to make a real and positive difference in the world.

Final thoughts

As a small impact organisation, there is always more that can be done, no budget and no time. Given this context, we’re beyond excited about this rebrand and the positive impact it represents. 

Our commitment to diversity, inclusion, and positive change is now more visible than ever. Thanks to everyone who has been a part of our journey so far.  We can’t wait to continue making strides toward a more inclusive and innovative future together. 

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